If you can’t beat ’em, join ’em. That seems to be the logic of one startup in Colombia when it comes to ride-hailing apps. Rather than creating another platform marketplace, Taxia Life teams up with taxi drivers and gives them the tech to win back riders’ trust.
For a month now it’s been operating its app in Bogotá and reportedly has 4,000 registered cab drivers and arranged over one million trips. It can also be found in nine other parts of Colombia, in addition to the city of […]
The post about “Colombia’s Taxia Life to extend app for taxi drivers into Mexico" first appeared on Contxto News website.
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