Made in Medellín: local brands in Colombia’s fashion capital face an uncertain future
Medellín, Colombia — Wandering down the tree-lined Via Primavera in Medellín’s fashion district, you’ll encounter a vibrancy of locally-made products—handmade leather shoes, jungle-print swimwear, minimalist jewelry, strappy sandals, button-downs in geometric prints. Return in six months, however, and many of the local brands for sale today may have quietly disappeared.
Meanwhile, just a half mile down the road at Medellín’s bustling Santafé Mall, you’ll find long lines at multinational retailers like Forever 21, Zara, or Pull & Bear, where new trends come in every few weeks—produced overseas at […]
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