In the past five years, craft beer has gone from a niche interest to one of the fast moving consumer goods (FMCG) industry’s most profitable sectors. Beer may be in maturation, but a craft beer reinvention that’s packed with flavor, clever branding, and premium appeal has helped to boost sales around the world, and give the alcohol industry food for thought.
Typically brewed by independent and traditional brewers, the global craft beer market is now worth an eye-watering US$38,183 million and expected to grow at a compound annual rate of 14.1% between 2019 and 2023. As such, brewers around the world are increasing their distribution networks, investing in marketing and entering into new territories to sell their beer worldwide, with Europe, the United Kingdom, Australia, and the […]
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